Saturday, March 22, 2008

Mint - Great Software that Sucks

So.... I think Mint is a lovely idea and in some respects even a nice piece of work however I think it has a number of serious flaws and it highlights some of the problems with the banking industry today. 

  1. As an application it is very minimal, it only offers a few features (though useful none the less) however it seems to be set up to look a lot bigger. I think it should either be set up as a small quick way of looking at one's budget situation or it should be set up as a tool that offers some interesting perspectives on the data it can get a hold of. I think with 5 application pages each linking to each other in about 10 places gives the illusion of more detailed information or more insight being available from the system.
  2. The information displayed does not always cross pollinate well. On many pages there is information that offers a slightly deeper delve into the understanding of one's expenditure, however I think in many cases this data is not relevant to why people are actually on a page. For instance the section at the bottom of the account's page where expenditure relative to some norms is visualised is useful but I think it could be more context relevant in other places. This is not a huge problem but I think if the had a more structured approach to which information was displayed based on relevance there could be some advantageous outcomes.
  3. The accounts set-up process is not well designed nor is the press sign up literature about the product. I think the site is great but they do very little to garner trust or to explain the relevance of what you are actually doing. For instance, when you sign up they immediately for full disclosure on all your bank accounts. This is understandable but at that point there is not a lot of information on trust or on what the information will actually be used for. Similarly, before signing up there is very little information on what the full gamut of the tools capabilities is. I expected to be able to manage my expenses, not just look at how much I had spent and there was not a hole lot of literature on the mint site which suggested it would not. In any case, I think more context for the user would help a lot. 
  4. The data flow is way to slow to be useful for short term money management. I think it is grate for strategic changes to the way one spends money or for helping track long term expenditure however when it comes to day to day finances it is quite useless as the data is usually a few days old at a minimum. This was rather frustrating to me and lead me to the opinion that modern banks are quite awful. The amount of time they waste in transfers and reporting is a disgrace to information technology. There is no reason for this to be the case, we deal with real time things every day and in systems that are much more complex than an economic market. I hear part of the reason this lag is so common is because the money is amassed in the transfer process in an effort to add to a gross wealth through investment. This is pretty pathetic, can they really not think of a better way to make money. I think, at this point. If a bank started to provide the kind of service and speed that is expected from a web 2.0 company they would quickly become hugely popular. I think there are a few other things bank 2.0 could have and perhaps that would be a fun project to look at at some point.
So that was a rant. How wrong am I?

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