Change is the advantage

10. Change Your Idea

To benefit from engaging with users you have to be willing to change your idea. We've always encouraged founders to see a startup idea as a hypothesis rather than a blueprint. And yet they're still surprised how well it works to change the idea.

via paulgraham.com

This is an excerpt from a rather good pice by Paul Graham on startups.

I think this point is rather crucial. Change is such a big part of actually creating value. Pushing and pulling too hard are not. I would almost say that change is a key innovation strategy.

Posted via web from Mark Whiting's posterous